SIZE x Google
Size Records celebrated their 10-year anniversary by expressing gratitude to their fans. To showcase the enduring support from their dedicated followers, Size Records decided to give away their entire first decade of music, consisting of 100 releases, for free.
Teaming up with Google Play and with the assistance of Your Majesty, an interactive campaign was launched. This campaign featured a WebGL-powered experience that allowed fans to delve into the rich history of Size Records' music over the past 10 years. Through the campaign's website, fans could unlock and download the releases for free via Google Play over a span of four weeks. Each release was accompanied by a unique video that provided insights into the past decade's journey.
Furthermore, the campaign extended an invitation to Size Records' #DECADE party. This event, held in Wynwood Miami during the Miami Music Week, was a sold-out celebration that perfectly encapsulated the achievements of the past and the promise of the future.
The campaign garnered impressive results, with over 270,000 unique fans visiting the website and more than 450,000 songs being downloaded during its duration.
Notably, the campaign received several accolades:
Lovie Awards Silver,
FWA Site of the Day
FWA Mobile of the Day
Pixel Awards Music Winner & People's Champ
Awwwards Site of the Day
For more information, visit the campaign website at decade.size.net.